The Lumina Intelligence Menu & Food Trends Report 2023 provides a comprehensive overview of menu engineering and pricing trends from across the chain restaurant and pub & bar sector. Understand how operators are adapting their menus in the face of headwinds, including price inflation, dish count and product labelling. Identify the mega trends impacting the UK hospitality sector and the opportunities and challenges that these present, including the attitudes and expectations of consumers.
Menu Composition & Engineering
Menu Tracker section sample and methodology
Menus reflect shift in both supply and demand
Pricing
Same-line dish inflation across chain and pb restaurants
Menu section sees notable price increases
Cuisine driving main price increases
Cuisine driving main dish price increases at pubs
How bar and pub operators are making food more expensive
Types of dishes driving up price points
New main dishes are more premium
Chain restaurant operators retaining entry level prices to remain affordable
Patterns in entry and exit price increases across courses in & bars
Left digit anchoring ion chain restaurant main dishes
Dish count changes on menus post covid
Pubs and bars and main course options
Pubs rationalise meat-free starters and crowd favourites
Sizzling Pubs expands its range of specific starters
Meat-free starter options are growing across chain restaurant menus
Items & Trends Analysis
Meat-free main dishes are increasing share of menus
Item more than doubles its share of main dishes year-on-year
Operators are expanding the variety of dishes
Item growing share of main menus at pubs & bars
Pub & bar operators are increasingly offering customisable mains
Pub and Bar customisable main dish examples
Operators introduce more vegetables-based side dishes
Top vegetables used reflects the prevalence of 3 different dishes
3 items among top growing vegetables
Top growing adjectives on menus
Restaurant capitalising on growth of Korean cuisine
Operators hinting at alcohol pairings across menus
Pubs offering take-home sauces for purchase
Chain restaurant and pub & bar operators offering wider range of dessert items
Branded dessert items have grown share of pub menus
Christmas menu trend spotting
Operators look to offer classics with a twist
Current ingredient trends offered across Christmas menus
Restaurant chain has focused on limited edition specials
Restaurant chain capitalising on trends for premium ingredients
Chain restaurant operators have introduced festive cocktails
Lifestyle & Mega Trends
Factors driving mega trends
Consumer spending forecast
Wage growth picking up
Consumer confidence and household spending power
8 mega trends impacting the food and beverages industry
Consumer centricity in a cost-conscious market
Operators are targeting value through range adjustments and rewards programmes
Consumer demand for functional beverages on the rise
Healthier eating becoming nuanced
The impact of calorie labelling on menus
Tiered customisation during the cost-of-living crisis
Personalisation growth in the coffee & sandwich channel
Digital menu personalisation and the consumer experience
Sustainability transparency for driving consumer engagement
Operators increasingly prioritise initiatives
Provenance and spend justification
Tech integration
Competitive leisure offerings
Increased customer selectivity
Tech innovation
Diversifying formats
Growing treat missions
Limited edition seasonal indulgences
Key Trends
Shifting lifestyles and finances
Key trend umbrella
Trend evolution curve
Lifestyle trends
New innovations in dairy
Nutrient dense products
Healthy frozen meals
Factors affecting late night trade
Value scrutiny and new dish creations
Budget friendly tinned meats
Experience trends
Automation technology and cost mitigation
The competitive socialising space
Party dining amid nightclub market
Social media and maximalist restaurants
Cuisine Trends
Cuisine trend hotspots
Afghan cuisine
Experience demand and authentic cuisines
Sustainability and British fusion
Demands for Portuguese cuisine
Korean cuisine
Product trends
Health and sustainability in insect protein
Sustainable consumption
Creative flavour combinations
Meat-free products
Social media and product trends
Consumers prioritising health
Factors driving drink trends
Mushroom tea
Ready to drink cocktails
Popular breweries shift focus
Health accessible drinks
Factors driving soft drink expansion
Future Outlook
Sustainability and digitalisation innovation
Economic indicators forecast for 2024
Market forecast for 2026F
Factors driving market recovery in 2024
Business leaders prioritisation
Sustainable solutions in 2024
Sustainability initiatives on menus
Collaboration and environmental consciousness
Factors influencing the need for digitalisation
AI and the future of foodservice
Use of artificial intelligence growing in the sector
Company set to launch artificial intelligence-powered ordering assistant
The power of artificial intelligence for restaurants
Lumina Intelligence forecasts key drivers for the evolution of its eight mega trends
Eating & Drinking Out Panel – Lumina Intelligence’s UK Eating & Drinking Out Panel tracks the behaviour of 1,500 nationally representative consumers each week, building up to a sample of 78,000 every year, across all eating out channels and dayparts (including snacking) 2020-2023
Market Sizing & Operator Data Index – Market sizing data tracking the performance of hospitality and grocery operators, based on turnover and outlet numbers Extracts from Operator Data Index and wider synthesis with total Eating Out market sizing Lumina Intelligence Operator Data Index tracks and forecasts outlet and turnover information for over 400 brands across the eating out market 2017-2026F
Menu Tracker – Lumina Intelligence’s Menu Tracker tool tracking menu data from 80 operators across the Eating Out market Chain restaurant and Pub & bar menus analysed in the report Tool also covers QSR & Sandwich & bakery Spring/Summer 2022-2023
Secondary external sources – Lumina Intelligence also uses external sources including desk research, GFK Consumer Confidence Index and EY Item Club economic indicators