Lumina Intelligence’s Price, Promotion & NPD Report delves into the intricate dynamics of convenience market strategies, focusing on pricing, promotions, and new product development. It aims to illuminate the impact of evolving supplier and retailer tactics on consumer behaviour. The report includes consumer insight from Assosia’s Price & Promotions Platform, and Lumina Intelligence’s Convenience Tracking Programme, tracking consumer behaviour across convenience retail shopping, covering major UK convenience groups, and competitor’s activity across a range of metrics.
The report explores the latest economic indicators, consumer sentiment, inflation figures, legislation updates, and policy shifts shaping the convenience market, as well as the dynamics of convenience store item price inflation, own brand vs brand trends, pricing strategies, promotional mechanics and the rise of loyalty in the sector, and new product development trends.
Economic overview – The latest economic indicators, consumer sentiment, inflation figures, legislation updates, and policy shifts shaping the convenience market
Price – The dynamics of convenience store average price inflation, compared with CPI annual inflation and food/non-beverage price inflation, along with own brand vs brand trends, pricing comparisons of superstores vs convenience and wider strategies
Promotions – A study of shopper behaviour regarding promotional purchases, assessing trends such as the rise of loyalty in the sector, examining the reasons behind promotional purchases and evolving shopper preferences
New product development (NPD) – the latest trends and innovations, including those driven by health and sustainability, limited editions and viral launches, with alignment to shopper attitudes and behaviours
Assosia Price & Promotion Platform: Assosia’s truly omnichannel pricing tool helps to track competitor’s activity across a range of metrics including prices, promotional mechanics, brand and own brand dynamics, and more. The tool provides trustworthy manufacturing, supply and retail insights that include assessing pricing strategies, closely monitoring product analytics and tracking competitor performance.
Lumina Intelligence Convenience Tracking Programme: Comprehensively measures and tracks consumer behaviour across all convenience retail shopping channels every week. Covering all major UK convenience groups, and continuously capturing data online and in-store.
