MARKET OVERVIEW

• Key findings from Lumina Intelligence’s Healthspan & Longevity Study 2026.
• Consumer attitudes towards healthy ageing, longevity and preventative health.
• The growing connection consumers make between diet, supplements and healthspan.
• Regional differences in healthspan beliefs, behaviours and supplement adoption.
• Key opportunities for supplement, nutrition and wellness brands.
• Infographic: Key global findings shaping the healthspan opportunity in 2026.

EXISTING ATTITUDES AND BEHAVIOURS AROUND HEALTHSPAN

• Analysis of the biggest ageing-related health concerns by country.
• Graph: Top ageing-related health concerns by market.
• When consumers begin seriously thinking about ageing and long-term health.
• Graph: Age consumers begin focusing on health and ageing.
• How health concerns evolve across life stages.
• Graph: Top ageing concern by age group.
• Consumer perceptions of the factors that most influence healthspan.
• Graph: Perceived drivers of healthspan globally.
• Regional comparison of beliefs around exercise, diet and sleep.
• Graph: Which factors consumers believe have the greatest impact on extending healthspan by country.
• The role of supplements in the longevity conversation.
• Graph: Percentage believing supplements have the greatest impact on extending healthspan.
• Current wellness behaviours supporting healthy ageing.
• Graph: Wellness habits practised regularly.
• Regional differences in healthy eating and supplement use.
• Graph: Diet and supplementation behaviours by country.
• The growing importance of mental wellbeing in long-term health.
• Graph: Mental wellbeing importance versus behaviour gap.
• Consumer priorities for achieving long-term health goals.
• Graph: Most important long-term health goals globally.
• Regional differences in long-term health priorities.
• Graph: Long-term health goals by country.
• Analysis of the gap between healthspan beliefs and actual behaviour.
• Graph: Consumer proactivity towards maintaining long-term health.

SUPPLEMENT SUPPORT FOR HEALTHSPAN

• Consumer perceptions of dietary supplements and healthy ageing.
• Graph: Consumer views on the role of dietary supplements.
• Current adoption of supplements for healthy ageing.
• Graph: Use of supplements to support healthy ageing.
• Regional differences in healthy-ageing supplement adoption.
• Graph: Percentage taking supplements specifically to counteract ageing by country.
• Preferred supplement formats and delivery systems.
• Graph: Preferred supplement formats globally.
• Consumer perceptions of ingredients that support healthspan.
• Graph: Ingredients seen as most beneficial for extending healthspan.
• Interest in personalised supplement solutions.
• Graph: Interest in personalised supplement plans.
• Motivations for taking longevity supplements.
• Graph: Leading motivations for supplement use.
• The evidence and trust challenge facing longevity supplements.
• Graph: Biggest hesitations towards longevity supplements by country.
• Cost as a barrier to adoption.
• Graph: Cost concerns by market.
• Safety perceptions and consumer concerns.
• Graph: Safety concerns surrounding longevity supplements.
• Regional scepticism around supplement efficacy.
• Graph: Markets most likely to question supplement claims and proof.
• Generational differences in barriers to adoption.
• Graph: Biggest hesitation towards longevity supplements by age.

FUTURE INTENT AND BEHAVIOUR

• What would encourage consumers to try a healthspan supplement.
• Graph: Drivers of trial for longevity supplements.
• The growing role of clinical validation and scientific evidence.
• Graph: Willingness to pay more for clinically validated products.
• Emerging health priorities over the next five years.
• Graph: Future health priorities.
• Consumer perceptions of longevity supplement effectiveness.
• Graph: Attitudes towards longevity supplement efficacy.
• Consumer attitudes towards ageing.
• Graph: Most appealing healthy-ageing concepts.
• How consumers discover new supplements.
• Graph: Trusted routes to supplement discovery.
• The role of social media in supplement discovery.
• Graph: Consumers learning about supplements through social media by country.
• Analysis of barriers preventing consumers from improving long-term health.
• Framework: Internal and external barriers to better long-term health.

GLP-1S AND THE LONGEVITY CONVERSATION

• Consumer perceptions of GLP-1s beyond weight management.
• Graph: Reasons for starting GLP-1 treatment.
• The role of GLP-1s in healthy ageing and disease prevention.
• Graph: Perceived longevity and preventative health benefits of GLP-1s.
• Regional differences in GLP-1 use for longevity.
• Graph: Percentage using GLP-1s for longevity and healthy ageing by country.
• Generational differences in GLP-1 adoption.
• Graph: Age profile of consumers using GLP-1s for longevity.
• How GLP-1s are changing health behaviours.
• Analysis of increased engagement with healthy eating, supplements and preventative health.
• Graph: Behaviour changes following GLP-1 adoption.
• Graph: Impact of GLP-1 use on supplement spending and healthy food purchasing.

COMMERCIAL IMPLICATIONS

• The strongest global markets for healthspan innovation.
• Analysis of consumer readiness by country.
• Market spotlight: China, Brazil and Saudi Arabia.
• Profile: The proactive and preventative consumer (34-45).
• Profile: The healthspan maximiser (55-64).
• The role of personalisation in future growth.
• The importance of scientific validation and clinical credibility.
• The growing influence of healthcare professionals.
• Framework: Building successful healthspan and longevity propositions.
• Framework: Messaging model for healthcare professional engagement.
• Strategic recommendations for supplement, nutrition and wellness brands.