Featuring detailed insights into the competitive landscape of the healthy snacking category and comprehensive analysis of shopper trends that are impacting growth.
The Healthy Snacking Report 2018 report helps UK retailers and suppliers identify opportunities in the market and stay ahead in the face of evolving consumer demands and legislative pressures.
What this report tells you:
- Hot topics in healthy snacking
- Who is the healthy snacking shopper
- Understanding what shoppers consider to be healthy
Hot topics in healthy snacking
- Shopper interest in specific diets and macros
- The development of the healthy eating trend
- Innovation around healthy eating
The healthy snacking shopper
- Who is the healthy snacking shopper? (age, gender, socio demographic)
- Spending habits vs. average shopper
- Where do they shop?
What is healthy?
- Shopper attitudes and perceptions towards health
- Shopper attitudes by channel
- How do shoppers define healthy eating?
- Top 10 healthy products
- Purchase frequency by channel
- Barriers to purchase
Category insight
- Where do shoppers purchase different categories in-store?
- What is important to shoppers when purchasing different categories?
- Shopper profile by category
Brand insight
- Which brands lead the way across healthy snacking?
- Shopper awareness and penetration by brand
In-store design
- Where do want to purchase healthier snacks from?
- What messaging is best at attracting shoppers?
- Is there appetite for promotions?
