The Lumina Intelligence UK Wholesale Online Report 2024 is a deep dive into the latest data of the online channel across retail & foodservice wholesale, covering all aspects from how customers are ordering to significant new technology that is influencing the customer journey and purchasing decisions.
This report aims to help wholesalers and suppliers plan their e-commerce strategy for 2024, assess how key performance indicators for the channel have changed over time and identify the most effective touchpoints to engage with foodservice and retail customers across both web and app shopping journeys.
Contents:
- Executive Summary
- Wholesale online landscape
- Path to purchase
- Disrupting the online journey
- Boosting efficiencies
- A moment with the experts in eCommerce
- Future of wholesale online
- Appendix
- b2b.store – The main source of data in this report comes from utilising data from b2b.store.
Data is streamed from b2b.store’s online platforms across 15 UK wholesalers’ websites and apps that cater foodservice and retail operators. - Wholesale Index Solution – Lumina Intelligence’s Wholesale Index Solution looks to benchmark specific wholesale performances in the eyes of retail and foodservice customers on a variety of areas.
- Bespoke Retailer Wholesale Study – Lumina Intelligence undertook a bespoke survey of 250 foodservice operators and 250 retailers to understand their attitudes and behaviours about and within the wholesale channel.
- Business Leaders: Top of Mind Questionnaire – Lumina Intelligence Top of Mind business leaders survey is an online questionnaire targeted at industry professionals across the eating out and grocery retail markets, focused on understanding the current trading environment, challenges and growth opportunities.
